Music Video “Là de la Luminosa” Debuts in Trieste at Well-Attended Public Event

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by Maximiliano Crocamo

Interviews: Michele Babuder, Trieste’s City Councilor for Urban Policy; Giorgia Giurco (Amber), Singer performing under the stage name Amber, also featured in the video; Massimiliano Cernecca (Maxino), musician, performer, and co-creator of the video. He is well-known in the Friuli Venezia Giulia region for his satirical songs and musical parodies

The city of Trieste hosted the official unveiling of the music video “Là de la Luminosa” on Sunday afternoon, drawing a large and enthusiastic crowd. The event, organized by the Municipality of Trieste, took place in front of the “Luminosa” on Via Carducci — a historic local landmark and visual installation owned by GAP S.r.l.

The presentation featured a live appearance by Triestine performers Flavio Furian, Massimiliano Cernecca (known as Maxino), Enrico Bianco, and Giorgia Giurco, who performs under the stage name Amber. The video was screened on the recently installed large LED display at the Luminosa site, followed by a live performance by the artists.

The initiative was introduced by Michele Babuder, Trieste’s City Councillor for Urban Policy, and was made possible through a collaboration between the artists and the Municipality. Representing GAP S.r.l., Marco Perla, the company’s commercial manager, was also in attendance.

Conceived by Furian and Cernecca, the project aims to celebrate local identity through music, humor, and visual storytelling. The video blends original lyrics with references to Trieste’s culture and landmarks, offering both residents and visitors a light-hearted yet affectionate portrayal of the city.

Sunday’s event marked not only the launch of the video, but also a broader effort to revitalize public space through creative media.

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Maximiliano Crocamo
Maximiliano Crocamo, originally from Friuli Venezia Giulia with Australian and Venezuelan roots, studied International Business Administration across the Netherlands, Spain, and Japan. As as intern at InTrieste, he explores the city’s growing international presence through the stories of locals and visitors.

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