by InTrieste
Friuli Venezia Giulia is strengthening its presence on the international wine stage with a coordinated promotional strategy. Regional wine exports grew 8.3 percent in 2025, outperforming the national trend, which saw a 3.7 percent decline.
Regional Councillors Sergio Emidio Bini and Stefano Zannier emphasized the value of collaboration between public institutions and private producers, noting that high-quality wines and continuous promotion have helped maintain export resilience amid a complex global market.
The region will showcase its wines at the 58th Vinitaly in Verona, occupying 1,500 square meters with 80 collective stands, 31 independent exhibitors, and seven organic wine producers. Friuli Venezia Giulia will also return to the London Wine Fair in May, its first participation in 15 years.
Bini highlighted wine and gastronomy as key drivers of tourism, while Zannier stressed that export growth reflects both producer quality and ongoing regional promotion. The collaborative model between Ersa and PromoTurismoFVGcontinues to support the competitiveness of the region’s wine sector on global markets.
