by InTrieste
Friuli Venezia Giulia is seeking to expand its presence in North American tourism markets through a promotional mission to Los Angeles and Vancouver, where regional tourism officials are meeting with tour operators to present the region as a destination for international travelers.
The initiative, organized by PromoTurismoFVG, includes meetings and workshops aimed at developing new long-haul markets and attracting visitors with relatively high spending power.
The first stop was Santa Monica Beach in Los Angeles, where tourism professionals reported growing interest among American travelers in Italy, particularly in destinations beyond the country’s traditional tourist centers.
Canadian travelers have shown similar interest, with a stronger focus on outdoor activities, nature-based tourism and food experiences.
For the first time, the initiative is being carried out jointly with Veneto and Trentino, bringing together three neighboring destinations to promote their tourism offerings to North American markets.
According to PromoTurismoFVG, the meetings have confirmed interest among American and Canadian tour operators in establishing commercial agreements with Friuli Venezia Giulia in the near future.
