by InTrieste
In a ceremony steeped in tradition and pride, the town of Cividale del Friuli was officially inducted today into the exclusive association of I Borghi più belli d’Italia — The Most Beautiful Villages of Italy. With its Roman roots, medieval charm, and a growing reputation as a destination for slow, sustainable tourism, the city is now one of 375 locations across the country recognized for their outstanding historical, cultural, and architectural value.
At the heart of the ceremony, held in the town’s central square, was the symbolic handover of the association’s official flag by Fiorello Primi, president of the national organization, to Mayor Daniela Bernardi. The event drew local dignitaries, residents, and tourists alike, all gathered to celebrate what many see as a long-overdue recognition.
“The inclusion of Cividale del Friuli in this prestigious network is a milestone of great significance not only for the city itself but for the entire region,” said Sergio Emidio Bini, Regional Councillor for Economic Development and Tourism, who attended the ceremony. “It honors the city’s architectural beauty, historical depth, and culinary excellence — while also celebrating the efforts of the local community to preserve its heritage and promote an authentic and sustainable form of tourism.”
Bini praised the town’s unique ability to marry tradition with innovation, and emphasized the region’s commitment to supporting initiatives that strengthen cultural identity and drive development. “This is the kind of recognition that confirms what many of us already knew: Cividale is a jewel,” he said.
Founded by Julius Caesar as Forum Iulii, Cividale boasts a UNESCO World Heritage site, the Tempietto Longobardo, and draws thousands of visitors annually for its festivals, medieval architecture, and vibrant food and wine scene. The town has recently seen a 26% increase in tourist arrivals — a surge regional officials attribute to the city’s ongoing investment in heritage tourism and its commitment to a slower, more meaningful travel experience.
With its new status among the “most beautiful,” Cividale del Friuli joins a growing movement of small Italian towns reclaiming their relevance by leaning into their roots. In an era of overtourism and fast-paced travel, these villages offer an antidote — places where time slows down, and every stone seems to tell a story.
As the flag rose above the city’s ancient rooftops, it wasn’t just a symbol of status, but a promise — that the town’s past will remain a cornerstone of its future.
