by Nina Vaclavikova
Interview: Caterina de Gavardo, Trieste’s councillor for public safety
City officials unveiled a new public awareness campaign aimed at helping residents recognize, prevent, and report scams, a growing concern for local authorities.
Mayor Roberto Dipiazza and the city’s councillor for public safety, Caterina de Gavardo, presented the initiative, titled #SOSTRUFFE. Recognize. Prevent. Report., during a press conference at City Hall. The campaign, which will run from September 1 to 22, is supported by a €40,000 contribution from the Friuli Venezia Giulia region and will be broadcast across local media, public transit, and social platforms.
Dipiazza recalled a personal incident involving his father, who inadvertently replied “yes” to a phone call that could have led to a fraudulent contract. “Never answer ‘yes’ without verifying who is calling and the nature of the request,” he said. “For any doubts, always rely on official channels.”
De Gavardo emphasized that the city has long paid attention to scams, particularly those targeting the elderly. What sets this effort apart, she noted, is the scale and visibility of the campaign. “Thanks to the region’s support and the collaboration between our Local Police and the municipal communications office, we have been able to produce a comprehensive effort that combines experience from the field with professional communication tools,” she said.
The Local Police analyzed the most frequent scams and their victims to shape the campaign’s content, which includes infographics, a video, and QR codes linking to further resources. Materials will appear on buses, public screens, newspapers, television, and online platforms.
Police Commander Walter Milocchi stressed the importance of reporting attempted fraud, even if unsuccessful. “Scammers often strike once and then leave the city,” he said. “This campaign is designed for everyone, not only the elderly.”
Vittorio Sgueglia della Marra, director of the city’s communications office, pointed out that modern fraudsters no longer fit familiar stereotypes. “They may present themselves as trustworthy and respectable, which makes public awareness all the more vital,” he said.
The campaign underscores a broader effort by local authorities to strengthen “integrated security” across Trieste, combining prevention, education, and rapid response in the fight against fraud.
