by InTrieste
The Italian insurer Generali will switch off the lights at several of its best-known buildings across Italy on Monday evening, joining a nationwide energy-saving campaign organized by Rai Radio2 and its long-running program Caterpillar.
The initiative, known as “M’illumino di Meno,” encourages citizens, institutions and businesses to turn off nonessential lighting to raise awareness about energy conservation and sustainable lifestyles. First launched in 2005, the campaign is now in its 22nd year and coincides with Italy’s National Day of Energy Saving.
At 7 p.m., Generali said it will dim exterior lights for about 15 minutes at a group of prominent sites, including the Generali Tower in Milan, designed by the architect Zaha Hadid; Palazzo Berlam in Trieste; the Procuratie in Venice, home to the foundation The Human Safety Net; and office buildings in Rome and Turin.
Organizers say this year’s edition focuses on the role of scientific research in addressing climate change, highlighting science as a key tool for understanding environmental challenges and guiding everyday behavior based on data and evidence.
Generali said its participation is part of a broader sustainability strategy outlined in its current business plan, which includes a commitment to reduce greenhouse gas emissions from its operations — including offices, data centers and employee mobility — by 35 percent by 2025 and by 60 percent by 2030, compared with 2019 levels.
Barbara Lucini, the company’s head of sustainability and social responsibility in Italy, described the lights-off moment as symbolic. “It reminds us,” she said in a statement, “that each of us can contribute to more sustainable lifestyles and to a transition toward a low-emissions economy.”
