by EH
Since 2019, when the mountain town of Sappada officially became part of the Friuli Venezia Giulia region, local authorities have allocated €27.6 million ($29.8 million) to enhance its tourism infrastructure. The funds, directed through Promoturismo FVG, have supported maintenance, investment, and management of the ski resort and surrounding facilities.
Regional Councillor for Tourism and Productive Activities, Sergio Emidio Bini, visited Sappada on Monday, highlighting the economic impact of the investment. “Our commitment is concrete,” he said. “We continue to work closely with local stakeholders to promote Sappada as a key destination, both in Italy and abroad.”
The investment appears to be yielding results. During the recent holiday season, Sappada saw a 12% increase in visitors compared to the previous year, with 25,765 first-time entries recorded. More recent data shows continued growth, with ski lift usage reaching 517,871, a 2.6% increase from the 2023/24 season.
Bini noted that the town has been attracting a broader range of visitors, including an increasing number from Eastern Europe. “Sappada is now a year-round destination,” he said, citing the region’s efforts to extend tourism beyond the winter months.
During his visit, Bini met with local officials, including Mayor Alessandro De Zordo, and business owners. He also toured “Nevelandia,” a family-friendly winter park that has become a major attraction.
As the regional government continues to invest in the area, officials remain optimistic about Sappada’s long-term potential. “The growth we are seeing now gives us confidence for the future,” Bini said.
